Europe

Europe with a GDP of $22.9 trillion, over 446 million people, 1000+ professional clubs, and 55 football leagues, is a diverse and vast sports market for both rightsholders and advertisers. Whether a club or brand, there are daily opportunities to connect with the target audience in Europe.

Middle East and West Asia

The Middle East and West Asia have diverse market demographics. With a population of around 820 million, the region has a significant youth population, a growing middle class, and values sports, particularly football.
Sporting events like the Qatar World Cup 2022 create sponsorship and advertising opportunities for companies targeting sports enthusiasts.

North Africa

North Africa presents a significant market opportunity for businesses, with a population of a growing middle class of increased purchasing power. The region has a diverse economy offering growth potentials for your club fans base or your brand name exposure.

Sports play a significant role in the region’s culture, with football being the most popular sport.